Maria Shmelova
Head of FemTech Analytics
Maria Shmelova, based in London, UK, has vast experience in strategy and management consulting, analytics, AI, and investment focused on the emerging FemTech sector.

Being a Part of the Value-Driven Team
On my first working day, I had an overwhelming feeling that I wanted to bring real value to the world through my work. It has always been a top priority for me to be part of something that would make a difference and contribute to making the world a better place. When I started at Deep Knowledge Group, I quickly realized that this was exactly the kind of company I had been searching for. The work we do here is truly meaningful and fulfilling, and I am proud to be a part of it.
At Deep Knowledge Group, we are making a positive impact on the world through our cutting-edge data-driven insights, VC investments, public longevity projects, AI, Blockchain, BigData, and what is the most exciting for me — FemTech. Leading the FemTech Analytics spin-off, I am feeling my personal impact on unlocking the massive FemTech industry and show how technology is improving women's health. We provide access to information and tools to move the industry forward. Our work is making a real difference in how technology is positioned in women’s health, and I am thrilled to be a part of it and see how the FemTech industry is evolving thanks to our efforts.
What do I love about my work at Deep Knowledge Group?
Deep Knowledge Group is revolutionizing the outdated work concept and leading the way in creating a better working environment:
Working Without Borders
At Deep Knowledge Group, we pride ourselves on being a team of world-class experts who are able to work without borders. This allows us to be incredibly flexible and agile, and to respond quickly to client needs. It also means that we can bring the best talents from around the world to work on our projects. I feel lucky to be able to work with such talented and passionate people, and to have the opportunity to work on international project and make a difference on a global scale.
Challenging and Exciting Projects
I've been working at Deep Knowledge Group for one and a half years now, and I still feel like every day is a new challenge. I think that's one of the things I love most about my job. No two days are ever the same, and I'm constantly learning new things. Whether it's a new project that I'm working on or a problem that I'm trying to solve, I know that I'll never get bored at Deep Knowledge Group. And even on the days when I'm feeling a bit overwhelmed, I know that my colleagues are always there to support me.
Gender Equality
Men and women have equal career opportunities, remuneration, and access to development initiatives at Deep Knowledge Group. Deep Knowledge Group offers mentorship and development opportunities, as well as flexible work arrangements to support working mothers. We also provide training on unconscious bias and diversity inclusion. These efforts attract and retain the best talent, creating a more innovative and effective workforce.